Audiowav continue their global expansion with the incorporation of Audiowav PTY LTD in Australia, setting up offices in Sydney and the Gold Coast. General Manager of Audiowav Australia Ben Crawford flew to Manila recently to finalise the new company formation with Audiowav CEO Caloy Hinolan. Australian companies will now join Asian Market leaders in gaining access to Audiowav’s vaunted In Store radio and other non traditional marketing systems.

“This is an exciting day for Audiowav and Australian companies alike” said GM Ben Crawford, “Before now, local companies didn’t have access to such a complete, proven and effective In Store network. Audiowav’s established system and technology blow current in store options for Australian companies out of the water, and our comparative and competitive advantages mean we’ll be able to provide a ROI that is unheard of in Australian advertising”.

Bluetooth.

Take advantage of the latest offering from audioWAV, with our brand new Bluetooth Media Casting service.

With the power of Bluetooth, you can now send video, audio, or any type of digital content directly to consumers’ cell phones.

On the MRT… a commuter enters the train. He then hears a message prompting him to turn on his Bluetooth to receive a special discount coupon for your product. As he turns on his Bluetooth and accepts your digital coupon, our Bluetooth caster automatically records his cell phone number, and keeps a running total of all the people who have received your coupon each day.

You’re launching a new, visually appealing product. You would like as many people as possible to see it. You’ve made a beautiful TV commercial, but because more and more people are moving away from traditional TV for entertainment, not as many people will see it. Until now… Bluetooth Media Casting allows you to throw your TVC to consumers phones where they can watch it at their leisure, show it to their friends, and even send it to other Bluetooth phones.

Sample script:

“Be a winner with _____!!! Just turn on your Bluetooth and accept this video, and you’ll be automatically entered into our raffle at the end of the month, where you can get a chance to win Php100,000. In the _____ raffle Promo.”

audioWAV’s company vehicles have totally shed off their old skin to boast a new attractive look, part of the company’s continuous efforts to showcase its brand personality.

The design was themed “WAV on fire”, an idea concocted by one of the company’s creative officers to represent the fiery performance of audioWAV as a trailblazer in out-of-home radio and advertising.

The design, dominated by a gradient of red and black, presents the company as vibrant, bold and dynamic.

Serving as audioWAV’s work horses, the MPVs have seen action in many provinces as it ferried the company’s logistics and technical teams in their implementation of projects nationwide.

In line with its efforts to continually improve its services to the viewing public, Robinsons Movieworld recently recruited the expertise of audioWAV for customized music & messaging in all its cinemas. Aside from enjoying choice films, great snacks, comfortable seats, incredible sound & crisp movie screens, Robinsons Movieworld now offers Bossanova, R&B and Jazz music while you wait for the next screening. The music is specifically designed to give you a feeling of relaxed expectation without putting you to sleep. Friendly reminders also inform viewers of services and events that can enhance their Movieworld experience. With its new customized music & messages, Movieworld completes its total movie experience. Ms Melissa De Guzman, Robinsons Movieworld Marketign Manager, is very excited with the prospect of finally being able to offer a wholistic experience to her veiwers.

The new music & messages were rolled out to all cinemas this week. Viewers can now enjoy a new Robinsons Movieworld experience.

Relax, sit back & watch a movie at Robinsons Movieworld today!

MRT commuters are in for a pleasant surprise as audioWAV, along with the Department of Transportation and Communication and Metro Rail Transit Corporation, launches the MRT Audio Global System or MAGS. MAGS is an advanced communication system inside the MRT trains that primarily airs announcements about each train’s next stop. It will also air other helpful safety and courtesy reminders for passengers during the course of the trip and upon their arrival at the train station.

As a service coming from the premier Out-of-Home or Instore Radio provider in the country, MAGS features customized announcements that are digitally precise and professionally produced. “We expect this new system upgrade to revolutionize the riding habits of commuters,” said George Castro, audioWAV VP for Operations. Currently, the audioWAV is actively developing new audio systems and technology for use in Philippine mass transport services.

photo credits: MRT Website

It wasn’t another EDSA Revolution, but you could have mistaken it for one with the sight of all the overflowing people.

A total of over 120,000 Filipinos stood together to join the Chowking Grand Fireworks and Free Concerts event held simultaneously across five provincial locations as part of Chowking’s Chinese New Year festivities.

The massive event handled by audioWAV’s events team was held last Feb. 9 in Lucena Quezon, Angeles Pampanga, Bacolod, Malolos Bulacan and San Jose Nueva Ecija.

In San Jose, the northernmost city of Nueva Ecija province, a record crowd of about 50,000 flocked to the Constancio Padilla National High School where the event was staged, prompting event organizers to close the gate late in the show to prevent over- crowding.

“It was worth it. We were able to communicate with a huge number of people through the event,” said Mr. Richie Manayon, one of Chowking’s senior marketing managers.

The big bash sponsored by the food chain showcased the top bands namely Freestyle, Kamikazee, 6 Cyclemind, Rivermaya, and Spongecola.

It also featured over 20 front acts, popular Radio DJs such as Nicoleyala from Love Radio, and sought-after comedians like Le Chazz, Ferdie, Chiokla, Magica and Donita.

As a major highlight, an incredibly colorful spectacle welcomed the Chinese New Year. An amazing fireworks display capped the 5-hour shows much to the extreme delight of Chowking’s special guests and locals alike.

In parting, Mr. Manayon related that Chowking stores close to the event venues are now closely monitoring customer visits over the next three months to gauge the impact of this annual event, which is now on its third year.

In the third year of its annual Chinese New Year events, Chowking attracted a record audience of 50,000 at the San Jose City, Nueva Ecija segment of its simultaneous five-province Grand Fireworks and Free Concerts on February 9, 2008. The record was previously held by Chowking’s Puerto Princessa, Palawan Grand Fireworks and Free Concert segment last year with a capacity crowd of 25,000.

Organized and run by audioWAV, the San Jose show featured two very talented local front acts: Karding Sungkit from San Jose and Playbox from nearby Cabanatuan City. It also featured TV and comedy bar comedian, Le Chazz, as well as superband Rivermaya and a 5-minute musical pyrotechnic display not unlike that seen at the World Pyro Olympics. Hosted by popular radio DJ David Ryan of GV-FM Cabanatuan City, San Jose came out in force to enjoy an unforgettable night of music, laughter, prizes and frieworks at the Constancio Padilla National High School open field. Gates opened at 6:00PM with the first band going on-stage at 7:30PM. By the time Rivermaya started their performance, the gates had already been closed because the venue had filled to capacity. Thousands more listened to the concert from outside. A security force of over one hundred policemen, military soldiers, special operations groups, professional bouncers and utility personnel maintained peace and order.

Former Mayor Attorney Alex Belena, the husband of Mayor Marivic Belena, stayed and enjoyed the night after his opening remarks – a rare occurrence according to his personnal staff. The concert ended at midnight after a spectacular fireworks display that elicited continuous “oohs”, “ahhs” and other gleeful exclamations of delight. Audience members left the venue in a very peaceful and orderly manner with many saying that it was a truly unforgettable and amazing experience for them and the city of San Jose.

Mr. Richie Manayon, one of Chowking’s Senior Marketing Managers said that he was extremely happy with San Jose and thanked the people and its municipal government for their support and for coming out to watch . He also gave credit to the audioWAV and Chowking team for organizing and running a smooth, peacefull and successful San Jose segment despite the massive turn out.

audioWAV is set to hit a high note in the music industry with the debut of WAV Records, its own music label.

WAV Records will be officially launched on March 2008 as audioWAV seeks to play an active role in the promotion of Filipino artists and the distribution of its music primarily in the Philippines and in the Asia-Pacific region.

“We want to hit it locally and internationally,” said Ann Angala Shy, general manager of WAV Records and a 15-year veteran in the Philippine music industry.

“I’ve seen the talents of our Filipino artists and they are truly world-class,” she said. “It’s time to export Filipino music.”

The music label, which is backed by audioWAV’s technical expertise in recording and radio production, is now actively making partnerships with other independent and major music labels in the Philippines and abroad.

WAV Records is now also scouting for top-class local and foreign artists to promote, added Shy, former manager and promoter of top bands such as The Dawn, Eraserheads, Barbie’s Cradle and Asin, among others.

This would also include local musicians who carry a mass-appeal and can make a heart-warming connection with the Filipino masses.

Kadangyan, an up-and-coming ethno-tribal rock group, Chong, a Rock-Pop-Reggae band, and Los Angeles-based Stella’s Notch compose the initial line-up of bands under WAV Records.

Hero’s Hall, Malacaňang Palace, Dec. 22, 2007 – It was a night like no other as audioWAV executives joined President Gloria Macapagal Arroyo and her staff for the Palace’s traditional Christmas Party held at the Hero’s Hall of Malacaňang last Dec. 22, 2007.

Together with other selected media personalities from radio, tv and print, Caloy Hinolan, President/CEO of audioWAV and George Castro, VP for Operations – Special Projects, were warmly welcomed by President Arroyo to a night of merry-making. AudioWAV, the biggest in-store radio provider in Asia, was the only non-traditional radio provider invited by the Palace.

President Arroyo welcomes audioWAV execs to the Palace Christmas Party. From Left, George Castro, VP for Operations; Caloy Hinolan, President/CEO; Mrs. Eliza Rivera, better half of Usec Robert; GMA and Usec. Robert Rivera of the Office of the Press Secretary.

In a recent meeting with COMPASS Assistant Licensing Manager, Gerald Ng, audioWAV CEO, Caloy Hinolan pledged to support Singapore’s vibrant music industry just as it has always done in the Philippines with Filipino artists.

This came a short few days after audioWAV established its offices on Orchard Road in the bustling center of Singapore.

COMPASS and audioWAV sat down to discuss each company’s visions and goals and how they can work together for the benefit of Singapore’s talented artists. COMPASS also outlined in detail the music publishing landscape that audioWAV would be working in.

Both companies parted ways with pledges of mutual support and cooperative relationship as audioWAV begins expansion into the Singapore Out of Home Radio industry.