With over 50 years of combined radio broadcasting and creative production experience, audioWAV is bringing INSTORE entertainment and advertising to a whole new level of customization. Founded in 2003, audioWAV entered the industry with an immediate goal to revolutionize consumers’ instore experience and the way marketers and advertisers utilize music and focused message marketing in their establishments. In order to become the leading Instore Radio Service and Out-of-Home Advertising provider, audioWAV put together a team of adept music programmers, capable sound engineers, experienced creative directors, able technicians and savvy marketing professionals for a total service. Chowking took on the fledgling company in 2003 and has not looked at another since. audioWAV proved its ability to provide exceptional service by meeting all of Chowking’s instore needs, no matter how far flung its outlets may be – true nationwide capability. As a result of its success with Chowking Radio, audioWAV has managed to sustain its rapid growth by consistently adding to its roster of cutting-edge customized radio stations every year. Four more stations were added in the next two years, Walter Mart Radio covering Walter Mart Shopping Centers and Supermarkets, Robinsons Radio for their chain of department stores, Greenwich Radio and Caltex Music Station with an initial roll-out to all of its company owned sites.

2006 saw a massive jump in audioWAV activity. From just five radio stations, audioWAV closed the year with a total of eleven. 7-Eleven Radio, MRT Radio, Wilcon Depot Radio, Legend Villas Rhythms, Chantilly Rhythms and Legenda Rhythms were proudly added to the list.

More companies in various industries made forays into instore radio with audioWAV in 2007. Red Ribbon, Marco Polo Cebu, Bacolod Adventist Medical Center, Greenbelt Makati’s Tropez Bar, Circles Shangri-La and Bob’s Restaurant Bacolod now have their own radio stations extolling their services and products and/or entertaining their patrons. audioWAV also started getting into high traffic public venues with the official launch of MRT Radio – a landmark radio station that covered the entire Mass Rail Transit system along Edsa in Metro Manila.

More and more companies are seeking out audioWAV for their instore radio and out of home advertising needs because of the young company’s proven track record and reliable systems. At present, audioWAV is aggressively marketing its Instore Radio services to equally aggressive and pioneering companies in the country and in the Asia Pacific Region. It also strives on a daily basis to find ways and means to continue improving its existing radio stations. audioWAV continues to raise the bar and raise it high for Instore Radio in the country.

We are the Asian leader and choice partner in non-traditional* advertising and marketing services by 2018.

* Non-traditional advertising is anything outside of TV, radio and print.

We are a team of passionate “ma-diskarte”* results-oriented visionaries who are socially responsible, creative, dynamic, trustworthy, innovative, and take risks to exceed client expectations.

And we greatly value health and family.

* (mah-dis-kar-teh) adj.; Industrious, street-smart, fearless, aggressive, resourceful “out-of-the box” thinking to achieve goals cost-efficiently and by all means.

We surpass client expectations.

audioWAV creates long-term and fruitful relationships and remains driven and innovative in the global market.

Carlos Hinolan | CEO

Caloy is a fourteen-year veteran of the radio broadcast industry. He’s seen & done it all: successful station manager, program director, creative director & rating radio DJ. He is also a highly sought after voice talent by the major production houses, agencies and brands. He now funnels all his energies into instore radio and its expansion to every available application imaginable. His business, marketing, sales, creative and technical skills gained through years in the trenches are daunting resources. As a result, audioWAV is the leading instore radio provider in the country and is currently expanding into the Asia-Pacific region.

Jj Sison | Assistant General Manager

JJ holds a decade of practical radio broadcasting experience gained through a number of stations in the 1990’s and the new millennium. He is an event and radio/TV commercial voice talent on the side with over four hundred RC’s, TVC’s, AVP’s, hosting and live VO projects under his belt. His years of exposure to the creative juices of numerous brands and advertising agencies have given him a creative sense for the production of audioWAV’s instore ads. His experience with events and event hosting also adds another dimension to his capabilities. Aside from work, he spends time still playing competitive Ultimate Frisbee, having been once a member of the national team.

Tim Hori | Regional Sales Director

As the only non-Filipino, Tim brings an international flare to the audioWAV team. Having lived in various Asian countries for ten years prior to his current four in the Philippines, Tim helps maintain international standards for quality both for client services and for internal processes. He is also a promising creative with an abundance of wit and passion for the process of making ads. Along with his background in Business Management and Sales and his experience in complex negotiations, Tim has fit right in with the multifaceted operations of audioWAV. His penchant for fitness makes him even more a part of the company’s healthy profile.

Alvin Samson | Regional Music Programming Director

Fourteen years of broadcasting in various capacities forms the solid core of this skilled radio man. From managing operations to creative production to music programming to even hiring and training fresh blood, Alvin has done it all in a number of Manila’s largest networks. Challenges are a staple for Alvin’s professional life, while R&R is spent with his family or playing tennis or practical shooting and, naturally, listening to music. Along with his Bachelor of Science degree in BA Management, Alvin is a valued addition to the audioWAV Team of multi-talented businessmen.

George Castro | VP for Operations - Special Projects

George is second to none in radio experience in audioWAV. His two decades in Bombo Radyo, the country’s largest and most demanding radio network, have molded him into a tough and resilient radio executive. His short stature and soft-spoken exterior belie a big voice and a long list of awards and achievements. From DJ to Network Director, George has what it takes to run with the best. As point man for Special Projects, George takes on thorny new expansion ventures and makes them work. On the side, George is also a talented singer with a deep golden voice and a passionate basketball and billiards player.

Benny Hinolan | Public Address & Installations Director

True to the mold of an audioWAV specialist, Benny is another multi-talented member of the organization. He is a veteran radio man from major networks such as SBN and Quest, and his “go, go, go” Hinolan trait has armed him with sales, merchandising and marketing experience from companies outside Broadcasting. He is also great at organizational tasks making him a valuable member of the management team. His expertise with the installation of cutting edge sound systems makes for satisfied store owners time and again. During his spare time, Benny takes nightly road runs to stay in shape and remain competitive in and out the office.

Jonathan Tayco | Logistics Administrator

Atan’s youth belies his experience as a master of logistical nightmares, a skill he gained through five hard years working in the trenches of major forwarders and shippers namely Aboitiz One Incorporated, one of the country’s leading forwarders. Atan manages the numerous daily deliveries and shipments of audioWAV that may hail from as far as mainland China. After three years, his division is now large enough to be detached to become the audioWAV Group’s latest company, AW Group Express Incorporated.