audioWAV brings a fragrant addition to its service offerings with the soft launching of WAV Scents, a scent-marketing service, during the premiere of Ayala Museum’s newest exhibit held recently.

The inaugural event which drew the elite of Manila and Bacolod City was held side-by-side Eduardo “Toto” Sicangco’s exhibit, “From Inspiration to Illusion”, featuring works of the famed Bacolodnon scenographic artist whose designs have been showcased in Broadway and Hollywood films.

WAV Scents is a new marketing medium aiming to promote better brand recall through customized scents.  This is a new take at sensory branding which audioWAV, as a leading provider of non-traditional advertising solutions, has been engaged in.

A recent article on the Los Angeles Times website cites published materials from the Journal of Marketing and Journal of Retailing and Consumer Services that support the influence of scent on shoppers. It says that the right scent can make shoppers spend more time and money in a store and make them pay more attention to a brand.

This, in conjunction with audioWAV’s instore radio services, can help create better brand awareness and a better shopping experience, says Tim Hori, the company’s head of sales.

Audiowav continue their global expansion with the incorporation of Audiowav PTY LTD in Australia, setting up offices in Sydney and the Gold Coast. General Manager of Audiowav Australia Ben Crawford flew to Manila recently to finalise the new company formation with Audiowav CEO Caloy Hinolan. Australian companies will now join Asian Market leaders in gaining access to Audiowav’s vaunted In Store radio and other non traditional marketing systems.

“This is an exciting day for Audiowav and Australian companies alike” said GM Ben Crawford, “Before now, local companies didn’t have access to such a complete, proven and effective In Store network. Audiowav’s established system and technology blow current in store options for Australian companies out of the water, and our comparative and competitive advantages mean we’ll be able to provide a ROI that is unheard of in Australian advertising”.